Content Writing and Strategy

I create clear, engaging, and memorable content that draws readers in

and inspires them to take action.

Toni McLellan Colorado freelance content marketing writer

I have a question for you:

What's the most urgent need for your organization right now?

  • Does your team have great marketing and web development staff, but no one to write professional, effective copy that includes clear information and calls to action for readers?
  • Is your department/staff/team overwhelmed with existing work and in need of help for a specific project or campaign?
  • Do you have more ideas than time, and a need for someone to take your ideas and make them into written content that will support the goals of your organization?
  • Do you want to blog or write newsletters about your organization/project, but lack the time and/or writing skills to write regularly?

I can help you with that.

I'm a former attorney with over fifteen years of experience writing for major magazines and websites and I help organizations to develop clear strategies and engaging content for their customers, clients, and users. My strength is getting to the heart of a subject or a brand in ways that make readers feel connected, informed, and able to take clear action. This is great news, because research shows that we remember facts more easily if they are woven into stories. I create clear, engaging, and memorable content that draws readers in and connects them to the big ideas my clients want to share.

Whether you're with a nonprofit seeking greater reach for a campaign, a business seeking more engaged customers, or a brand that needs a compelling narrative to get new customers on board, let's talk about how I can help your organization create authentic connections.