Here are some representative samples of work requested for the hiring team for the Marketing Specialist position at MCC. I'm looking forward to meeting everyone in person on September 3rd. If you're curious about work I've done of a particular type or on a specific subject and don't see it here, contact me.
I wrote a press release to announce the launch of Let's Surf—an app that connects surfers to others who love the sport.
Here's a client-approved video script for an animated ad that hasn't run yet, so I've redacted the client name and slogan. This was done in partnership with influencer marketing agency IZEA.
Feature-length writing is my jam! I'm proud of this feature in popular regional magazine founded by two former journalists in Northern Colorado. In "Small but Mighty," I covered the impact of the tiny house trend in Colorado.
Fort Collins Magazine, Spring 2018
Edutech Company Profile for AT&T / Inc. BrandView
I was hired to write a series of profiles, including one of this edutech company that helps schools better train and retain substitute teachers.
Inc. BrandView for AT&T, 2018
social media campaign
Look, you really don't want me designing much, but I know my way around Canva well enough to create these visuals for a social media campaign on Instagram, where many college-age students hang out.
I typically don't do social strategy as part of my work, but I understand the process. For this campaign, I'd want to:
Identify our objectives (increase enrollment, boost awareness, launch a program, increase followers on a channel)
Conduct market and topical research
Determine branding for the campaign
Set an editorial calendar using tools like Hootsuite
Track metrics like views, clicks, and conversions.