Here's a selection of my writing assignments for a variety of print and web publications, and some samples and case studies from my client work in content marketing and strategy.
Content Marketing & Strategy Case Studies and Writing Samples
Case Study: LetsSurf App Legal, Copywriting, and UX Writing
Case Study: HoneyCraft Market Content Strategy and Copywriting
Client: HoneyCraft Market
This client wanted a user-friendly Squarespace site to promote a local indie artisan popup market she co-founded. I helped her determine her needs for the site and create pages that would inform potential customers and vendors about the popup market.
We worked together to capture just the right voice for her customers and potential exhibitors: Conversational and quirky without being too cool for school standoffish. The result was a fun and user-friendly site that keeps the community in touch with all that this market has to offer.
Content Marketing Writing Samples for Corporate Clients
- Here's a profile about corporate social responsibility for Volkswagen Life
- I also wrote a profile of professional risk-taker JT Holmes (seriously, he flies through cities and onto mountains).
- I did a fun road trip feature.
- I developed some custom content for a major insurance company for their online publication (links coming soon).
Editorial - Magazine and Web Writing
I've written for major magazines and websites, including: Parents, Parenting, Family Fun, Natural Health, Yoga Journal, Midwest Living, Orbitz.com, Away.com (now part of Orbitz.com), and Disney's Family.com. My areas of focus were parenting, wellness, travel, and outdoor family travel. I also wrote a regular parenting column for Disney's Family.com.
I've also written for many trade magazines and journals on topics ranging from natural foods to profiles of prominent attorneys.
Blogging, columns, + essays