Portfolio

Here's a selection of my writing assignments for a variety of print and web publications, and some samples and case studies from my client work in content marketing and strategy.  

Content Marketing & Strategy Case Studies and Writing Samples

Case Study: LetsSurf App Legal, Copywriting, and UX Writing

Client: LetsSurf

An app developer hired me to create some legal documents and other copy for users of a surfing app about to launch.

I used my legal research and writing skills to draft their Terms of Service and Privacy Policy documents, working with a licensed attorney who approved the final drafts.

Knowing this client wanted a casual tone without hamming it up by using surfer lingo, I also developed an About page, FAQ, water safety tips, and UX (user experience) copy, like error messages and popups, that were in line with the client's needs for a "helpful friend" conversational tone. 

Case Study: HoneyCraft Market Content Strategy and Copywriting

Client: HoneyCraft Market

This client wanted a user-friendly Squarespace site to promote a local indie artisan popup market she co-founded. I helped her determine her needs for the site and create pages that would inform potential customers and vendors about the popup market.

We worked together to capture just the right voice for her customers and potential exhibitors: Conversational and quirky without being too cool for school standoffish. The result was a fun and user-friendly site that keeps the community in touch with all that this market has to offer.

 

Content Marketing Writing Samples for Corporate Clients


Editorial - Magazine and Web Writing

I've written for major magazines and websites, including: Parents, Parenting, Family Fun, Natural Health, Yoga Journal, Midwest Living, Orbitz.com, Away.com (now part of Orbitz.com), and Disney's Family.com. My areas of focus were parenting, wellness, travel, and outdoor family travel. I also wrote a regular parenting column for Disney's Family.com.

I've also written for many trade magazines and journals on topics ranging from natural foods to profiles of prominent attorneys.

 Travel Feature: Dogsledding

Travel Feature: Dogsledding

 Front-of-Book: Newborn Concerns

Front-of-Book: Newborn Concerns

 Wellness - Little Altars Everywhere

Wellness - Little Altars Everywhere

 Travel Feature: Popup Camping for Families

Travel Feature: Popup Camping for Families