Email me at hello@ToniMcLellan.com to talk about how I can help you reach your ideal customers.

Toni was our savior! I hired Toni in 2018 to help get our web and mobile copy ready in anticipation of the launch of our app, LetsSurf. One project quickly devolved into many more as Toni became an indispensable freelancer for our team. Her personable demeanor made her an absolute joy to work with, she was efficient, timely, responsive, and most of all, we felt that we could trust her and her work absolutely.

I will continue to turn to Toni for any and all future copy needs from my team, and I would highly recommend her to anyone looking for a freelance writer.
— Madeline Eckles, founder, LetsSurf

content marketing & content strategy

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Here are some of the services I offer that help organizations connect with customers, clients, and readers in ways that both feel authentic and inspire brand loyalty:

  • Newsletters

  • Email Autoresponder Series

  • Web Content

  • App Copy with a focus on UX design

  • Video Scriptwriting

  • Blogging

  • Catalog Copy

  • Social Media Style Guide

  • Ghostwriting Books (eBooks & print) (sadly, this doesn't involve actual ghosts.)

Content strategy can work a couple of different ways. I can review your site and/or publications and tell you where your content can be stronger, and you can either take it from there, or hire me to make your content both awesomely authentic and effective.

To read case studies about my past projects and see other writing samples, click here.


editing & proofreading

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I can edit your existing web copy and publications to create a voice consistent with your brand or publication and social media style guide.

I also offer proofreading services to make sure all of your copy is crystal clear and error-free.


I regularly hire Toni to write educational blog content for my website, Woo! Jr. Kids Activities. Above all, I am impressed with Toni’s ability to create compelling lesson plans that have really resonated with our readers. Several of her pieces have attracted natural, high quality links and large numbers of social shares. And, of course, her attention to detail and adherence to deadlines were rather helpful. I highly recommend hiring Toni if you need a writer who is versatile, dependable and creates quality content.
— Wendy Piersall, founder of Woo! Jr. Kids Activities

let's do this.

If you need a writer with these skills who is also a people person who's a blast to work with, fill out the contact form below and get in touch. 

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An adorable little woman.
— The manager of my local Starbucks